The movie.

ONLY WHAT MATTERS - BRAND LAUNCH MOVIE.

Memories in motion.

To start, I went back to the beginning.

In the very streets where I once roamed barefoot, and where my earliest dreams took flight, a dance erupts like a pulsating heartbeat. Rythmic and necessary.

In this journey that is starting today with you, I aspire to create essentials that transcend the ordinary, weaving stories and crafting moments beyond the effervescence of trend culture.

Not so basic basics.

Stick around, we have so much to live together.